Rented relationships
You pay per booking for guests who already knew your name, and the contact details sit behind someone else's login. Stop paying and the list doesn't come with you.
GUEST CRM
You served 900 covers last month. Who were they?
A guest CRM built into the booking system, for restaurants, cafes, salons and spas. Every visit, preference, birthday and spend: tagged, segmented, searchable, and yours to export whenever you want.
- Your data, exportable
- Built into the booking system
- WhatsApp campaigns included
THE OWNERSHIP PROBLEM
On a marketplace, the guest isn't yours.
This is the quiet cost of commission platforms, and it only becomes obvious on the day you try to leave.
Owned relationships
Every guest who books through FlowHub lands in your CRM with their history attached. Export the whole thing to CSV any time you like, including the day you decide to leave us.
WHAT IT ACTUALLY DOES
Segments you can act on the same afternoon.
A database nobody uses is just a spreadsheet. These are the segments that turn into bookings.
Lapsed regulars
Everyone who used to come every fortnight and hasn't been in for 60 days. One WhatsApp broadcast, one reason to come back.
Highest lifetime value
Not who spent most last night, but who has spent most across every visit. Reward them automatically with loyalty tiers.
Birthdays this month
An automatic offer that lands a week before, while the plan is still being made. Set it up once and it keeps running.
First-time guests
The most fragile segment you have. A follow-up with a link to book again within 48 hours helps turn a first visit into a second one.
By source
Which partner, which channel, which campaign actually brought the booking. Stop guessing which referral relationships are worth keeping.
Nearby and available
Slow Tuesday, empty slots this afternoon. Send a broadcast to the people who can realistically walk in, not to everyone who ever ate here.
CRM FAQ
What owners ask about the guest CRM.
What is a guest CRM for a restaurant or spa?
A guest CRM is the record of who your customers actually are: every visit, preference, allergy, birthday, treatment or table, spend and tag, in one searchable place. It is the difference between knowing you served 900 covers last month and knowing which 200 people they were.
Do I own the guest data?
Yes. On FlowHub the guest list is yours and it is exportable at any time. That is not true of every booking marketplace, where the guest is technically the platform's customer and leaves with the platform if you do.
What can I actually do with it?
Segment by behaviour and value, then act. Win back guests who haven't visited in 60 days, send birthday offers, reward your highest-value regulars automatically, fill a slow Tuesday with a WhatsApp broadcast to people who live nearby, and see lifetime value per guest rather than per transaction.
Does it connect to the booking system and WhatsApp?
They are the same platform. Every booking writes to the CRM automatically, and every CRM segment can be the audience for a WhatsApp campaign or an automation flow. Nothing needs to be exported, matched or synced by hand.
Can I import the client list I already have?
Yes. Importing your existing guest or client list is part of the 48-hour concierge setup, and our team handles the mapping so notes and visit history come across where your export includes them.
14 DAYS. YOUR NUMBERS.
Find out who your regulars actually are.
Fourteen days free. We import your existing list during the 48-hour setup.
Card required · not charged for 14 days · Cancel anytime · 0% commission